CASE STUDY / CURATION / 00:30

DON COLLECTION

Phone photos -> full campaign

01Raw input

02Rebuild

03Cast

04Style

05Campaign

06Film

100%

Project graph

A raw product set mapped into a complete campaign world.

Phone references / product curation / lineup system / casting / styling / campaign still / film

Product ReconstructionPROCESS

The first pass turned casual phone references into controlled product assets while preserving the personality of each hat.

formshape cleaned

texturefabric held

graphicsartwork kept

lightingset matched

Creative Direction PromptTEXT

DON started with raw reference photos of rhinestone, Harley-inspired beanies: blue motorcycle graphics, red wolf artwork, black engine details, flame motifs, and a navy Jacksonville mark. The work was not about generating random images. It was about curating a world around the existing products: specific model archetypes, leather and denim styling, direct editorial posing, and one unified city-street environment.

Video Output00:30 FILM

The still system was extended into a short campaign film for motion-first presentation.

Final SystemOUTPUT

Curation, not random generation.

Rebuilt the products, clarified the creative world, cast and styled the looks, created the group campaign image, and finished the system with a 30-second film.

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Case Study Details

Curation made the campaign feel intentional.

The strongest part of this project was not pushing out images. It was deciding what belonged: which product details mattered, what kind of cast made the hats feel real, how the styling should connect, and how the final world should hold together.

Source

Started with rough phone photos of the DON beanies and treated them as the product truth: graphics, color, fabric texture, rhinestone placement, and attitude.

Product System

Cleaned and rebuilt the hats into usable product imagery, then organized them into a lineup so the collection could be read as one connected drop.

Worldbuilding

Directed the campaign around biker references, streetwear styling, leather, denim, direct casting, and a city backdrop that made the products feel lived-in.

Output

Delivered a compact campaign system: product shots, styled cast images, a group campaign still, and a short film that makes the collection feel launch-ready.