Client Overview

Studio Love is a leading supplier of custom wholesale dance gear, specializing in outfitting dance studios across North America. Faced with the task of capturing the attention of studio owners in a niche B2B market, Studio Love partnered with our agency to build early-stage awareness and pave the way for lead nurturing and conversion down the line.

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Objective

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Recognizing that B2B sales cycles can be complex and that many potential clients might not be ready to buy at first exposure, our top-of-funnel strategy focused on:

Increasing Visibility: Putting Studio Love in front of dance studio owners through highly targeted ads.
Educating Prospects: Showcasing the customization benefits of wholesale dance gear to spark initial interest.
Gathering Audience Insights: Collecting engagement data for future remarketing and mid-funnel conversion tactics.

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Services Provided

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Multi-Channel TOFU Campaigns

Google Search & Display: Utilized targeted keywords to ensure Studio Love’s ads reached owners actively researching “custom dance gear” and related terms.
YouTube Video Ads: Produced and promoted short video content to introduce Studio Love’s offerings, creating early brand familiarity.
Meta Ads: Focused on traffic and engagement objectives, using vibrant creative assets to drive awareness on Facebook and Instagram.

Audience & Behavioral Insights

Hotjar Recordings: Monitored visitor interactions to confirm traffic relevance and identify how prospects navigated the site.
Google Analytics: Tracked bounce rates, session duration, and landing page views to gauge user interest and refine targeting approaches.

Manual Lead Verification

Cross-referenced user interactions (e.g., using the design tool, uploading logos) with social media data to qualify dance studio owners—building a valuable pipeline for future outreach.

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Results

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Enhanced Brand Visibility

+37% Increase in Impressions across Google and Meta, establishing a solid awareness base within the dance studio community.
High Video View Counts (in the hundreds of thousands) on YouTube and Meta Ads, amplifying brand recall early in the buyer’s journey.

Strong Engagement Metrics

+25% CTR Improvement on Search: Showcased that relevant studio owners were clicking through, signifying interest at the discovery stage.
Sizable Social Engagement: Tens of thousands of likes, comments, and shares on Meta Ads, further confirming audience resonance.

Cost Efficiency at Scale

Reduced Ad Costs by 28%: Through careful bidding and creative optimizations, maximizing exposure per dollar spent without compromising reach.
Cost per Landing Page View Under $1 on Meta: Demonstrated the ability to drive traffic economically, vital for top-of-funnel campaigns.

Foundation for Lead Generation

Hotjar & Analytics Insights: Revealed which pages and offers garnered the most interest, guiding the next stage of funnel development.
+15% Increase in Qualified Leads (based on manual verification and social media cross-checks), pointing to strong pipeline potential for subsequent remarketing and nurturing phases.

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‍Key Takeaway

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By prioritizing a top-of-funnel strategy, our agency helped Studio Love capture a wide yet relevant audience of dance studio owners—an essential first step in a longer B2B buying cycle. Through compelling multi-channel ads and in-depth user behavior tracking, Studio Love:

Broadened brand awareness among the exact target market they needed.
Laid the groundwork for further lead nurturing and conversion activities in mid- and bottom-funnel phases.
Gained actionable data on what resonates most with studio owners, enabling refined retargeting and future campaign optimizations.

In niche B2B environments, building a robust top-of-funnel presence is critical before moving prospects toward final purchase decisions. This case study illustrates how a structured awareness phase, supported by data analysis and strategic creative, creates the momentum essential for long-term growth.

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The Winning Reel

The curated ad that drove Phase 2’s success worked because it focused strictly on surf culture, selling the lifestyle to viewers rather than forcing products into the frame. Its authenticity came from careful guidance, niche understanding, and staying true to the culture.
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At the core, the surf community values high-quality action footage with skilled surfers while products remain secondary. The winning video embraced this principle. After the initial post showed high traction with more views, stronger engagement, and more likes than previous content (as planned), it was identified as the ideal candidate for amplification. Once performance data confirmed its momentum, budget was allocated to boost the post, further amplifying reach.

This reinforced the strategy: create content rooted in cultural authenticity, validate through organic activity, and then strategically invest in amplification to convert visibility into lasting community growth.