SSCRE
Project Name
SSCRE: Brand Foundation & Digital Launch
Headquarters
Toronto, ON
Industry
Commercial Real Estate
Timeline
2025

Our Approach

We developed a complete brand system for SSCRE, balancing structure with flexibility and positioning the client as a serious, trustworthy player in the commercial real estate space.

This wasn’t just about creating visuals. It was about building a scalable identity that performs across formats: signage, legal documents, social media, and digital listings.

What we delivered:

  • A modular logo system designed for both brand consistency and digital flexibility
  • Clear usage rules, including a dynamic crane colour rule for social content
  • Full-colour, reverse, and monochrome variations to ensure legibility in all environments
  • A defined typographic hierarchy and spacing system for professional, readable layouts
  • A carefully selected colour palette to balance trust, structure, and visual clarity
  • A 12-page brand guideline covering everything from misuse examples to layout behaviour, built for handoff to future teams, designers, and partners

Social Media Launch & Visual Consistency

Once the system was in place, we launched SSCRE’s digital presence with clarity and purpose, not trend-chasing.

We handled:

  • Full setup and optimization of the Instagram account
  • Design of the introductory post and first property listing
  • A modular post template system for easy future content
  • Visual rules that distinguish flexible use cases (social media) from strict ones (signage, documents)

The system allows the brand to stay fresh on platforms like Instagram while remaining structured and professional in more formal environments.

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Outcome

SSCRE now operates with a cohesive brand identity across all platforms; professional in documents and signage, responsive and modern in digital content.

The system was designed to scale, adapt, and support ongoing growth in a competitive commercial real estate market.

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The Winning Reel

The curated ad that drove Phase 2’s success worked because it focused strictly on surf culture, selling the lifestyle to viewers rather than forcing products into the frame. Its authenticity came from careful guidance, niche understanding, and staying true to the culture.

At the core, the surf community values high-quality action footage with skilled surfers while products remain secondary. The winning video embraced this principle. After the initial post showed high traction with more views, stronger engagement, and more likes than previous content (as planned), it was identified as the ideal candidate for amplification. Once performance data confirmed its momentum, budget was allocated to boost the post, further amplifying reach.

This reinforced the strategy: create content rooted in cultural authenticity, validate through organic activity, and then strategically invest in amplification to convert visibility into lasting community growth.

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