We developed a complete brand system for SSCRE, balancing structure with flexibility and positioning the client as a serious, trustworthy player in the commercial real estate space.
This wasn’t just about creating visuals. It was about building a scalable identity that performs across formats: signage, legal documents, social media, and digital listings.
What we delivered:
Once the system was in place, we launched SSCRE’s digital presence with clarity and purpose, not trend-chasing.
We handled:
The system allows the brand to stay fresh on platforms like Instagram while remaining structured and professional in more formal environments.
SSCRE now operates with a cohesive brand identity across all platforms; professional in documents and signage, responsive and modern in digital content.
The system was designed to scale, adapt, and support ongoing growth in a competitive commercial real estate market.
The curated ad that drove Phase 2’s success worked because it focused strictly on surf culture, selling the lifestyle to viewers rather than forcing products into the frame. Its authenticity came from careful guidance, niche understanding, and staying true to the culture.
At the core, the surf community values high-quality action footage with skilled surfers while products remain secondary. The winning video embraced this principle. After the initial post showed high traction with more views, stronger engagement, and more likes than previous content (as planned), it was identified as the ideal candidate for amplification. Once performance data confirmed its momentum, budget was allocated to boost the post, further amplifying reach.
This reinforced the strategy: create content rooted in cultural authenticity, validate through organic activity, and then strategically invest in amplification to convert visibility into lasting community growth.
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