Our Approach

We developed a complete brand system for SSCRE, balancing structure with flexibility and positioning the client as a serious, trustworthy player in the commercial real estate space.

This wasn’t just about creating visuals. It was about building a scalable identity that performs across formats: signage, legal documents, social media, and digital listings.

What we delivered:

A modular logo system designed for both brand consistency and digital flexibility
Clear usage rules, including a dynamic crane colour rule for social content
Full-colour, reverse, and monochrome variations to ensure legibility in all environments
A defined typographic hierarchy and spacing system for professional, readable layouts
A carefully selected colour palette to balance trust, structure, and visual clarity
A 12-page brand guideline covering everything from misuse examples to layout behaviour, built for handoff to future teams, designers, and partners

Social Media Launch & Visual Consistency

Once the system was in place, we launched SSCRE’s digital presence with clarity and purpose, not trend-chasing.

We handled:

Full setup and optimization of the Instagram account
Design of the introductory post and first property listing
A modular post template system for easy future content
Visual rules that distinguish flexible use cases (social media) from strict ones (signage, documents)

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The system allows the brand to stay fresh on platforms like Instagram while remaining structured and professional in more formal environments.

Outcome

SSCRE now operates with a cohesive brand identity across all platforms; professional in documents and signage, responsive and modern in digital content.

The system was designed to scale, adapt, and support ongoing growth in a competitive commercial real estate market.

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