Overview

Collaborated with BN3TH to create a textile print for the FW25 collection, following brand guidelines and ensuring the design was production-ready and print-compliant.

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Design Method

Design Process

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Colour Selection
A seasonal palette was chosen in line with BN3TH’s brand guidelines. Colours were selected to feel fresh yet timeless, ensuring consistency across the collection.
Layout Engineering
A non-linear brick-stack pattern was developed to create visual interest while staying adaptable for different fabric applications.
Aesthetic Balance
A CMYK offset technique introduced subtle vintage depth, balancing modern appeal with a touch of nostalgia.
Theme Integration
Tropical motifs were added as background elements, giving the design a refreshing, nature-inspired character that supported the brand’s look.

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Execution

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Production-Ready Design
The print was optimized for roller printing, meeting all technical requirements such as repeatability, colour accuracy, and fabric orientation.
Versatile File Preparation
Final artwork was delivered in Adobe Illustrator format, ready for scaling and adaptation across different product types.

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Deliverables

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Commercially Viable Textile Print Pattern – print design fully prepared for mass production and aligned with BN3TH’s brand identity.
Master Digital File (AI) – production-ready, scalable, and adaptable for multiple products.

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‍Impact

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The project successfully enhanced BN3TH’s brand identity by conceptualizing a textile print that adhered to its vision and design standards. The unique aesthetic of the print is set to create a strong market impact upon the product line’s official unveiling. The production-ready design streamlined BN3TH’s ability to apply the print to multiple product forms, ensuring efficiency in manufacturing and consistency in quality. By achieving these outcomes, the project positioned BN3TH for significant differentiation within the competitive apparel market.

‍Professional Environment Adaptability

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This project underscores my ability to thrive in professional, high-stakes environments, demonstrating a deep understanding of client confidentiality, brand identity alignment, and the delivery of high-caliber design solutions. The seamless navigation of production timelines, client feedback, and cross-functional collaboration reinforced my capability to deliver results that meet and exceed client expectations.

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The Winning Reel

The curated ad that drove Phase 2’s success worked because it focused strictly on surf culture, selling the lifestyle to viewers rather than forcing products into the frame. Its authenticity came from careful guidance, niche understanding, and staying true to the culture.
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At the core, the surf community values high-quality action footage with skilled surfers while products remain secondary. The winning video embraced this principle. After the initial post showed high traction with more views, stronger engagement, and more likes than previous content (as planned), it was identified as the ideal candidate for amplification. Once performance data confirmed its momentum, budget was allocated to boost the post, further amplifying reach.

This reinforced the strategy: create content rooted in cultural authenticity, validate through organic activity, and then strategically invest in amplification to convert visibility into lasting community growth.