05Private Label E-Commerce Dropshipping

KLYRO

Oral Care / Private Label E-Commerce / Jan 15 - Dec 20, 2025

Strategist notes became a full suite of commercial-grade oral care ads without a photoshoot, 3D render pipeline, or traditional production crew.

KLYROProject name
Paid social + displayCampaign scope
Oral careIndustry
2025Campaign window

Project overview

Guidelines existed. Visual assets did not.

KLYRO's strategist provided brand guidelines and persona directions, but no production imagery. The task was to create scroll-stopping online ads that matched a clean clinical identity while highlighting specific pain points like bad breath, sensitivity, and confidence in professional settings.

01

Translate strategist guidelines into commercial-grade ad visuals.

02

Produce imagery that reflects a minimalist, upscale oral care aesthetic.

03

Build photorealistic and persona-driven assets without a photoshoot or 3D pipeline.

04

Deliver ready-to-use ads optimized for social and performance campaigns.

01

Creative Direction

Interpreting guidelines and shaping the visual narrative around ecommerce conversion moments.

02

AI Image Generation

Producing custom photorealistic and stylized outputs mapped to user pain points.

03

Post-Production

Photoshop refinement, compositing, copy layout, lighting control, and final polish.

04

Copy Support

Aligning headlines and visual hierarchy with persona triggers and campaign testing needs.

01

From Notes To Visuals

AI image generation created photorealistic scenes, character portraits, and A/B variations from strategist direction.

02

Brand Alignment

Every image was refined for packaging accuracy, consistent lighting, composition, and KLYRO's minimalist voice.

03

Persona Targeting

Creative mapped directly to social confidence, sensitivity, enamel protection, and busy professional routines.

Campaign visuals grouped by consumer trigger.

The image system is organized like a performance creative library: hook concepts, persona tension, explainer assets, sensitivity moments, and before/after proof frames.

Historical whitening hook

Curiosity-led education for top-of-funnel attention.

KLYRO ad comparing modern teeth to a historical figure.
Question hook / Version A
KLYRO ad explaining the same whitening method used 200 years ago.
Education hook / Version B

Bad breath / social confidence

Persona-driven ads built around dating, first impressions, and social discomfort.

KLYRO date destroyer bad breath ad.
Date destroyer
KLYRO busy text bad breath ad.
Gets busy
KLYRO silent date saboteur ad.
Silent saboteur
KLYRO first word bad breath ad.
First word
KLYRO secret date killer ad.
Secret killer

Coffee breath explainers

Long-form education adapted into scrollable social creative.

KLYRO coffee breath explainer ad with character holding coffee.
Coffee acid / version A
KLYRO coffee breath explainer ad asking why coffee breath lasts for hours.
Coffee acid / version B
KLYRO coffee breath ad with 3D character and reactions.
Character test A
KLYRO coffee breath ad with alternate headline.
Character test B

Sensitivity and enamel protection

Problem-aware visuals for cold sensitivity and enamel discomfort.

KLYRO sensitivity ad with woman holding ice cream.
Cold pain / version A
KLYRO sensitivity ad with friends eating ice cream.
Social sensitivity
KLYRO before and after ice cream taste ad.
Before / after taste
KLYRO permanent cold sensitivity ad.
Permanent pain hook

Smile reversal proof

Before/after style concepts made for direct response testing.

KLYRO before after yellowing isn't aging ad.
Yellowing is reversible
KLYRO before after natural colour ad.
Natural colour angle

Deliverables and results

Static paid social ads Persona-based creative sets Photoshop-polished visuals Performance testing library

Abstract guidelines became campaign-ready ecommerce creative.

Commercial-grade ad sets were produced quickly and cost-effectively, giving KLYRO a repeatable AI plus design workflow for future product campaigns across Instagram, Facebook, and Google Display.

Conclusion

Strategy became visuals that could actually ship.

This project showed how AI image generation and graphic design can translate abstract strategy into market-ready campaigns. By combining creative direction, AI production, and design craft, the ads achieved the look of full production shoots at a fraction of the time and cost.

Start a project